Zirtual Gains Significant Client Base and Corporate Partnerships, and Immediate Canadian Market Share
LANCASTER, PA / ACCESS Newswire / December 2, 2025 / Zirtual, providers of high quality virtual assistant services, announced today that it has acquired the virtual assistant division of Calgary-based Virtual Gurus. Powered by proprietary AI, Virtual Gurus has been named the Top Virtual Assistant Company in North America by Clutch, and has twice made The Globe and Mail's list of Canada's Top Growing Companies. Virtual Gurus adds to the Zirtual platform a deep team of dedicated U.S. and Canadian virtual assistants, a loyal client base and an unrivaled range of specialized services. Virtual Gurus also contributes valuable corporate partnerships, including those with Mastercard and Scotiabank. The acquisition augments Zirtual's U.S. capacity and significantly accelerates its Canadian market expansion.
Beyond the Business: Leading With Purpose
Principal to its commercial and client success has been Virtual Guru's adherence to its mission - to create meaningful earning opportunities for traditionally underrepresented communities. Founded in 2016 by Bobbie Racette, Virtual Gurus has curated a deep bench of specialized assistants, many from underrepresented communities, with in-demand skills in human resources, customer support, marketing and real estate. Bobbie will continue to support Virtual Gurus and the Zirtual platform as a strategic advisor.
"We are excited to join the Zirtual platform and the PennSpring team," stated Virtual Gurus CEO Elliot Schneier, "In addition to being ideal growth partners, they are stewards of company culture and founding ethos. As we enter this new chapter in our decorated history, we know that our clients and employees remain in excellent hands."
Strength in Unity: Optimizing Value and Benefit
Under the leadership of sponsor PennSpring Capital, Virtual Gurus is Zirtual's fourth complementary acquisition since February 2024. Zirtual previously acquired virtual assistant providers Double and Delegated, and virtual paralegal specialist Del.Trust (now Zirtual Paralegals).
"With the addition of Virtual Gurus, this is our vision realized," stated PennSpring Capital Managing Partner Lou Castelli. "We've brought together the best people and the best technology, in order to best serve organizations across North America. We are proud that market luminaries like Virtual Gurus choose to join their strength with ours. We are gaining significant momentum, creating value and opportunity for owners across the industry."
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About PennSpring Capital
PennSpring Capital unlocks liquidity and empowers growth. Based in Lancaster, Pennsylvania, PennSpring is a people-forward investment firm focused on lower middle market opportunities - investing in dynamic firms and helping evolve them to institutional scale. PennSpring's principals are entrepreneurs with firsthand experience in growing and positioning businesses. Since its founding in 2018, PennSpring has made twenty-four investments (including sixteen majority positions) and completed seven successful exits. Learn more at www.pennspring.com.
Contact Us
Justin Davis, Partner
justin@pennspring.com
SOURCE: PennSpring Capital
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