SEMINOLE, FL / ACCESS Newswire / March 19, 2025 / Digital advertising is no longer just an option; it's a necessity for businesses striving to thrive in today's competitive marketplace. But for those who are just starting out, the realm of digital advertising can feel overwhelming. Where do you start? Which platforms should you use? How do you measure success? These are just a few of the questions that often leave beginners scratching their heads.
To shed light on the subject, we spoke with marketing expert Esha Persad, whose decade-long experience in social media and digital marketing has helped countless businesses find their voice online. Based in sunny St. Petersburg and Seminole, Florida, Esha Persad has developed and executed high-impact campaigns that achieve meaningful results for brands of all shapes and sizes. With her signature mix of creativity and strategy, Esha is passionate about helping businesses unlock their full potential in the digital landscape.
Below, Esha shares her top insights and strategies for anyone taking their first steps into digital advertising.
What Is Digital Advertising, and Why Does It Matter?
Before jumping into tools and tactics, it's essential to understand what digital advertising entails. At its core, digital advertising refers to delivering promotional content to users through online platforms such as social media, search engines, websites, and email.
According to Esha, the value of digital advertising is undeniable. "It's one of the most measurable and scalable ways to connect with your target audience," she explains. Unlike traditional advertising, digital campaigns can be finely tuned to ensure your budget is spent reaching the right people at the right time.
Getting Started with Digital Advertising
1. Define Your Goals
Esha advises that the foundation of any successful advertising campaign is setting clear, measurable goals. Ask yourself what you want to achieve.
Are you aiming to increase brand awareness?
Drive website traffic?
Generate leads or boost sales?
"Having a defined goal helps you select the right platforms, craft compelling messages, and measure success effectively," says Esha.
2. Know Your Target Audience
Knowing your audience is pivotal. According to Esha, the more you know about your potential customers-their demographics, interests, and online behaviors-the better you can tailor your messaging. Platforms like Facebook, Google, and LinkedIn offer built-in tools to help you analyze and define your target audience.
"For beginners, I recommend starting with one audience segment and gradually expanding as your confidence grows," she advises.
3. Choose the Right Channels
Not every platform is suitable for every business. Esha emphasizes the importance of selecting the channels where your target audience spends their time.
Facebook & Instagram: Excellent for visual storytelling and customer engagement. Popular among brands targeting diverse age groups.
Google Ads: Ideal for businesses with a strong focus on search intent or lead generation.
LinkedIn: Perfect for B2B advertising campaigns and networking with professionals.
Pro Tip from Esha Persad: Start small. "You don't need to be active on every platform right away. Choose one or two key platforms and build from there."
4. Craft Compelling Content
Content is king, and for digital advertising, it can make or break your campaign. Esha Persad stresses the importance of making your ads engaging, informative, and visually appealing. Use attention-grabbing headlines, strong calls to action, and high-quality visuals to captivate your audience.
"I always recommend testing different formats," she adds. "Carousel ads, video ads, and stories each appeal to audiences differently, so experimentation is key."
5. Start with a Modest Budget
Many beginners hesitate to spend on advertising, but Esha Persad reassures that even a small budget can yield results if spent wisely. Platforms like Facebook and Google Ads allow you to set daily spending limits, making digital advertising accessible even to small businesses.
"With smaller budgets, focus on learning and optimizing your ads," she suggests. "Digital advertising is all about testing, analyzing, and refining."
6. Track and Optimize Your Campaigns
The beauty of digital advertising lies in its measurability. Esha encourages beginners to take advantage of analytics platforms to monitor campaign performance. Keep an eye on metrics such as click-through rates (CTR), conversions, and return on ad spend (ROAS).
"Every campaign has room for improvement," says Esha. "Pay attention to what's working-and what's not-and use those insights to adjust your strategy."
Common Mistakes to Avoid
Esha Persad believes that mistakes are part of the learning curve, but avoiding a few common pitfalls can save you time (and money).
Overlooking the Importance of a Landing Page: Ensure your ads lead to a well-designed landing page that aligns with the ad's message.
Not Testing Enough: Always A/B test different headlines, visuals, and calls to action to find what resonates best with your audience.
Ignoring Mobile Optimization: With the majority of web traffic coming from mobile devices, it's vital to create ads and landing pages that look great on smaller screens.
Why Now Is the Time to Invest in Digital Advertising
Esha Persad emphasizes that the digital landscape is constantly changing, and businesses that prioritize digital advertising will gain a competitive edge. "The earlier you start, the sooner you'll understand your audience and learn what works for your brand," she says.
"Today's marketing is all about creating meaningful connections, and digital advertising makes that possible."
Final Thoughts
For anyone feeling daunted by the idea of launching their first digital campaign, Esha offers some parting words of encouragement. "Start small, stay curious, and don't be afraid to make mistakes. Every great campaign you see out there now started as an experiment."
And when in doubt, remember to focus on how your ads can deliver value to your audience. "At the end of the day, it's all about helping your customers solve a problem or fulfill a need," she concludes.
CONTACT:
Esha Persad
Email: esha@eshapersad.com
https://eshapersad.com
SOURCE: Esha Persad Marketing
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