Africa Buy Now Pay Later Business Report 2025: A $10.63 Billion Market by 2030 - Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics 2020-2029 - ResearchAndMarkets.com

The "Africa Buy Now Pay Later Business and Investment Opportunities Databook - 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q3 2025 Update" report has been added to ResearchAndMarkets.com's offering.

The BNPL payment market in Africa is expected to grow by 19.1% on annual basis to reach US$5.34 billion in 2025. The BNPL market in the region experienced robust growth during 2021-2024, achieving a CAGR of 29.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 14.8% during 2025-2030. By the end of 2030, the BNPL sector is projected to expand from its 2024 value of USD 4.48 billion to approximately USD 10.63 billion.

This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry in Africa, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at the regional and country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics.

The BNPL sector in Africa has experienced significant growth, driven by strategic partnerships, integration into e-commerce platforms, and expansion into various sectors. While specific regulatory changes have yet to be widely reported, the overall growth of BNPL services is driven by increasing consumer demand for credit solutions, particularly among the unbanked population. Over the next 2-4 years, the BNPL landscape is expected to evolve, with continued expansion and the potential development of regulatory frameworks to ensure sustainable growth.

Africa's BNPL market has seen increased competition, driven by service expansions, strategic partnerships, and regulatory changes aimed at protecting consumers. Over the next 2-4 years, the sector is poised for further growth, with heightened competitive intensity and greater emphasis on compliance. Providers that invest in technology, innovation, and partnerships will be better positioned to navigate the dynamic market and capitalize on emerging opportunities.

A bundled offering combining 5 reports, covering regional insights along with data centric analysis at regional and country level

• Africa Buy Now Pay Later Business and Investment Opportunities (2021-2030) Databook
• Egypt Buy Now Pay Later Business and Investment Opportunities (2021-2030) Databook
• Kenya Buy Now Pay Later Business and Investment Opportunities (2021-2030) Databook
• Nigeria Buy Now Pay Later Business and Investment Opportunities (2021-2030) Databook
• South Africa Buy Now Pay Later Business and Investment Opportunities (2021-2030) Databook

Reasons to Buy

• Insights on Strategy & Innovation: Navigate through future direction of the Buy Now Pay Later industry market by understanding strategic initiatives taken by key players to gain market share and innovation.
• In-depth Understanding of BNPL Market Dynamics in Africa: Understand emerging opportunities and future direction of the BNPL market, key drivers, and trends. Benefit from a detailed market segmentation with 75+ KPIs.
• Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics.
• Competitive Landscape: Get a snapshot of competitive landscape in BNPL sector with key players and market share in Africa. Formulate your strategy by gaining insights into the current structure of the market.
• Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the BNPL sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market.
• Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments.

Scope

BNPL Market Size and Spending Pattern

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

Buy Now Pay Later Revenue Analysis

• Buy Now Pay Later Revenues
• Buy Now Pay Later Share by Revenue Segments
• Buy Now Pay Later Revenue by Merchant Commission
• Buy Now Pay Later Revenue by Missed Payment Fee Revenue
• Buy Now Pay Later Revenue by Pay Now & Other Income

Buy Now Pay Later Operational KPIs & Statistics

• Buy Now Pay Later Active Consumer Base
• Buy Now Pay Later Bad Debt

BNPL by Purpose

• Convenience - Short Term Loans
• Credit - Long Term Loans

BNPL by Business Model

• Two-Party (BNPL offered by retailers)
• Three-Party BNPL Offering

BNPL by Merchant Ecosystem

• Open Loop System
• Closed Loop System

BNPL by Distribution Model Analysis

• Standalone
• Banks & Payment Service Providers
• Marketplaces

BNPL Analysis by Channel

• Online Channel
• POS Channel

Buy Now Pay Later in Retail Shopping: Market Size and Forecast

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

Buy Now Pay Later in Home Improvement: Market Size and Forecast

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

Buy Now Pay Later in Travel: Market Size and Forecast

• Gross Merchandise Value Trend Analysis
• Average Value per Transaction Trend Analysis
• Transaction Volume Trend Analysis

Buy Now Pay Later in Media and Entertainment: Market Size and Forecast

• Gross Merchandise Value Trend Analysis
• Average Value per Transaction Trend Analysis
• Transaction Volume Trend Analysis

Buy Now Pay Later in Services: Market Size and Forecast

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

Buy Now Pay Later in Automotive: Market Size and Forecast

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

Buy Now Pay Later in Others: Market Size and Forecast

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

Buy Now Pay Later Analysis by Consumer Attitude and Behaviour

• Sales Uplift by Product Category
• Share by Age Group
• Share by Income
• Share by Gender
• Adoption Rationale
• Monthly Expense Segments

Buy Now Pay Later Market Share Analysis by Key Players

• Fawry
• valU by EFG Hermes
• Shahry
• Valeo
• Lipa Later
• M-Kopa
• Tala
• Branch
• Jumba
• PayLater
• Kiva
• Equity Bank
• Carbon
• Cdcare
• PayQart
• Tamara
• Tabby
• Spotti
• Postpay
• Telr
• Cashew Payments
• Mastercard
• Visa
• Affirm Inc.
• Zippay
• Payflex
• Mobicred
• Lulalend
• Woolworths Financial Services
• Spotii
• Cashew
• Aramex Smart
• Rise
• Payby
• Zoodpay

For more information about this report visit https://www.researchandmarkets.com/r/m8n03m

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