Apple (NASDAQ: AAPL) has experienced a reduction in its stock price target by Morgan Stanley, now set at $252, down from $275. Analyst Erik Woodring attributes this adjustment to delays in the rollout of advanced AI features for Siri, which were anticipated to drive iPhone upgrades in fiscal year 2026. Woodring now forecasts that Apple will ship approximately 230 million iPhones in 2025, consistent with 2024 figures, and expects a 6% increase to 243 million units in 2026. Consequently, revenue and earnings-per-share estimates for fiscal 2026 have been reduced by 5% to 6%.
As of 1:02 PM EST on March 12, 2025, Apple’s stock is trading at $217.55, reflecting a decrease of $3.29 (1.49%) from the previous close. The stock has fluctuated between an intraday high of $222.34 and a low of $214.93.
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About Apple Inc.
Apple Inc. specializes in the design, manufacturing, and marketing of computer hardware and music supports. Net sales break down by product and service categories as follows:
- Telephone products (51.4%): iPhone brand
- Peripheral devices (9.5%): screens, storage systems, printers, video cameras, memory cards, servers, switches, etc.
- Computers (7.7%): laptops (MacBook, MacBook Air, MacBook Pro) and PCs (iMac, Mac mini, Mac Pro, Xserve)
- Music support (6.8%): music players like iPod and iPad, along with accessories
- Other (24.6%): software, maintenance services, internet access services, etc.
Net sales are distributed geographically as follows: Americas (42.7%), China/Hong Kong/Taiwan (17.1%), Japan (6.4%), Asia/Pacific (7.9%), and Europe/India/Middle East/Africa (25.9%).
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