Articles from COVERGIRL

Today, COVERGIRL introduces its first-ever tubing mascara, the Eye Enhancer Wrap Tubing Mascara. Powered by an ultra-stretch formula and a flexible, tapered brush, this mascara gently wraps each lash with lightweight tubing technology for instant definition and a stunning lash extension effect.

Get ready to lock in lashes that feel stronger and protected with COVERGIRL’s latest addition to the Lash Blast portfolio. Say hello to NEW Lash Blast Bond Mascara, formulated to deliver instant definition and up to 5x visible volume* (*vs bare lashes). Formula infused with a bonding complex creates a protective barrier around lashes and visibly improves lash quality.

Get ready to experience a weightless skin tint that offers the most skin-like matte finish, and more. COVERGIRL is thrilled to launch NEW Clean Fresh Blurring Skin Tint, the latest addition to the Clean Fresh portfolio. More than a skin tint, it blurs and protects with SPF 30 in a weightless, skin-loving formula. Light, buildable coverage with a soft-matte finish blurs the appearance of pores. Infused with 2% Niacinamide to smooth, Licorice Root Extract to soften, brighten and fade the appearance of post-acne marks and Bamboo Extract to absorb excess oil and control shine. Formulated with Broad Spectrum SPF 30 Mineral Sunscreen to protect against UVA/UVB rays. Designed for all skin types, including oily and acne-prone skin, Clean Fresh Blurring Skin Tint is more comfortable than traditional matte formulas* (based on consumer study of 71 women after one week of use).

Iconic beauty brand, COVERGIRL, today announced it has become the official cosmetics sponsor of the Chicago Sky, the 2021 WNBA Champions. This dynamic partnership bridges together two powerhouses committed to inspiring empowerment and self-expression, both on and off the court, while making it look effortless.

Get ready for your next lash transformation! COVERGIRL is excited to superboost your lashes with NEW Lash Blast Supercloud Mascara, designed to take your lashes to the highest heights with up to 125% weightless length and instant up to 20° lift*.

COVERGIRL’s viral Yummy Gloss brings a refreshingly cool new take on lip plumping without the burn. Introducing NEW Clean Fresh Yummy Gloss Plumper for an icy shine, cooling sensation, and up to 35% plumper looking lips. Get instantly smoother, fuller, and volumized-looking lips for a 3D effect, and glassy shine without the sticky feel.

COVERGIRL is excited to launch NEW skin enhancing primers and luminizers under the TruBlend family! The 6 new skincare-infused products, with varying textures & benefits, are developed to treat and prep skin with instant results that enhance your complexion. Designed to be mixed and matched, COVERGIRL’s TruBlend Skin Enhancers can be worn alone, under makeup or layered together for added benefits.

NEW from COVERGIRL, Eye Enhancer 3D Mascara is designed with a 50° curved fiber brush to curl + lift + fan even the smallest and straightest lashes from root to tip, for a 3-dimensional up and out effect.

NEW from COVERGIRL, Simply Ageless Skin Perfector Essence is a skincare-makeup hybrid that delivers sheer coverage for a radiant complexion. Developed using Microdroplet Technology, the clean, vegan, refreshing formula contains 71% water and provides an instant burst of moisture upon application. Hydrates skin for up to 24 hours. The pigmented capsules burst and blend to distribute an even tint that gives a plump, refreshed and more youthful look.

COVERGIRL is thrilled to introduce the newest addition to the Last Blast family, with the brand’s first plant-powered mascara, Lash Blast CLEANTOPIA. Inspired by the power of plants, the clean and vegan mascara offers up to 302%* more extreme lush volume!

COVERGIRL today announced the return of Grammy award-winning and Oscar-nominated artist, producer, label president, author, and entrepreneur Queen Latifah as the brand’s newest COVERGIRL.

COVERGIRL today announced GRAMMY nominated and multiple ACM and CMA Award winning artist Kelsea Ballerini as the brand’s newest COVERGIRL. The multiplatinum songwriter and producer has emerged as one of the most acclaimed and talked-about artists in country music and is best known for her seven #1 songs at Country Radio.

America Ferrera stars in her first COVERGIRL campaign as ambassador for the new Clean Fresh Skincare collection. Launching nationally in the U.S. today in English and Spanish, the dual-language campaign is America's debut engagement for COVERGIRL since being named the brand's newest ambassador in November 2021; and it marks the availability of Clean Fresh Skincare in stores nationwide, everywhere COVERGIRL is sold.

COVERGIRL launches its first-ever skincare collection with Clean Fresh Skincare, a 100% vegan and clean lineup of products shown to visibly improve the look of skin – instantly and overtime. For years, COVERGIRL has been the go-to brand for makeup needs from foundation, mascara, to lipstick. Now, the brand will extend beyond color cosmetics with this completely new skincare line, entering a new category.

COVERGIRL today announced another step toward a more sustainable future in beauty with its largest packaging change to-date in the iconic Clean Pressed Powder Collection. As a leading cosmetics brand, COVERGIRL is committed to responsible beauty and making clean beauty accessible and affordable for all. With the rise of the conscious beauty consumer, COVERGIRL aims to continuously evolve its products to meet the highest standards of clean beauty, while not sacrificing on quality.