Cro Metrics Releases 2026 AI and Marketing Predictions: Customer Journeys Split as Consumers Decide Between AI Delegation and Authentic Personal Experience
Cro Metrics, a digital marketing agency specializing in digital consumer journey optimization, released its top predictions for AI and marketing in 2026. Drawing on thousands of tests and deep expertise in connected digital experiences, the predictions reveal how brands must fundamentally reshape their approach to serve both human audiences and AI systems while navigating unprecedented complexity in customer journeys.
Cro Metrics Launches Ask Iris: AI-Powered Chat Feature That Transforms Experimentation Data Into Actionable Intelligence
Cro Metrics, a leader in creating digital consumer experiences, today announced the launch of Ask Iris, an AI chat feature that transforms how organizations access and leverage their experimentation data. The new capability, integrated within the company's Iris platform, enables teams to query their program data through natural conversation, eliminating the need to navigate complex dashboards or wait for custom reports.
