Articles from Mixpanel

Mixpanel, a global leader in digital analytics, announced today that Jen Taylor will join the company as CEO. She succeeds Amir Movafaghi, who led the company for the past nine years. Her focus will be to deliver an AI-first analytics platform to continue to accelerate innovation and growth.

Mixpanel, a global leader in digital analytics, today announced the launch of Metric Trees, a digital analytics capability that helps companies bring clarity, alignment, and accountability to their metrics. Unlike traditional dashboards that only show what happened, Metric Trees reveal why metrics move and how they connect to business outcomes. For the first time, teams can move from reactive analysis to proactive strategy — making smarter, faster decisions.

Mixpanel, a global leader in product analytics, today announced the expansion of its digital analytics platform, giving teams a platform for data-driven decisions. With new capabilities across session replay, experimentation, metric trees, AI automation, and warehouse integrations, Mixpanel enables teams to continuously optimize their digital experiences and drive business outcomes.

Mixpanel, a leader in enterprise digital analytics, today announced the members of its 2025 Customer Advisory Board (CAB) for North America and LATAM, a strategic initiative designed to guide the company’s vision and evolution towards accelerating innovation of enterprise digital experiences. The CAB brings together senior leaders from some of the world’s most influential companies—including McDonald’s, AMC Networks, Ro, Olo, Zola and others — to shape the next generation of innovation in digital experiences.