XX-XY Athletics Marks Two Years of Cultural Impact and Business Growth for Women's Sports
Two years ago, a former national gymnastics champion left a corporate career to start a brand built on a simple, defiant idea: women’s sports are worth fighting for. Today, XX-XY Athletics—founded by Jennifer Sey—marks its second anniversary as the most culturally disruptive brand in American sports, with more than 20 viral campaigns, over 100,000 products sold and a positive shift in the national conversation on fairness in women’s athletics.
XX-XY Athletics Launches First-Ever Product Collaboration With Riley Gaines on Title IX Anniversary
On the anniversary of Title IX, XX-XY Athletics launches its first-ever product collaboration with Riley Gaines — BE BOLD — a capsule collection co-created with the 12-time All-American swimmer who’s inspired athletes nationwide to stand up for the integrity of women’s sports.
XX-XY Athletics, the Only Brand With the Guts to Back Real Women Athletes, Just Launched a New Viral Ad
XX-XY Athletics, the only athletic brand to stand up for women’s sports, is launching a new ad campaign called "Real Girls Rock," in honor of National Girls & Women in Sports Day.
XX-XY Athletics: Introducing the Only Athletic Brand to Stand up for Women’s Sports
An apparel industry leader known for her creativity, courage and cultural acuity, Jennifer Sey is combining her experience as an elite athlete, seasoned brand executive and brave truth teller to start her own brand -- XX-XY Athletics.
